How Vowel broke the mental block to learning, launched with a sports-themed gamification, and engineered an always-on learning engine that kept a large, diverse workforce engaged long after launch.

150%

More engagement at launch versus what the client expected

4 wks

Sports-themed gamification with daily and weekly prizes

1

Centralised platform for content, delivery and reporting

Discovering the problem

Deep-dive calls with the client surfaced the real challenge: breaking the mental block to learning among employees and igniting the need to learn, across a large and diverse workforce.

Centralising the learning initiative on Vowel

Vowel's ability to host on-demand eLearning, scheduled classroom training, webinars, and blended learning meant a head start on getting everything into one place, integrated with the client's SSO and in-house mobile app. Content came from YouTube, PowerPoints, PDFs, in-house videos, and SCORM packages, giving the launch a strong content base from day one. The launch itself was positioned as a four-week sports event with daily and weekly prizes, teams, and leaderboards, reframing learning as something to enjoy, not endure.

150% more engagement than the client expected at launch, achieved by reframing learning as a four-week sports event, powered by Vowel's gamification, reports, and leaderboards.

Log in once, learn anywhere

Single sign-on into the client's own mobile app, no second login, no extra password.

A weekly nudge that keeps everyone moving

Personalised weekly email digests show learners exactly where they stand.

The right training reaches the right people

Auto-enrollment maps each department to its mandatory courses, for existing staff and new joiners alike.

User management that runs itself

Vowel's APIs automate the entire user lifecycle in step with core systems.

One of India's top NBFCs (Non-Banking Financial Company)