How Vowel broke the mental block to learning, launched with a sports-themed gamification, and engineered an always-on learning engine that kept a large, diverse workforce engaged long after launch.
Deep-dive calls with the client surfaced the real challenge: breaking the mental block to learning among employees and igniting the need to learn, across a large and diverse workforce.
Vowel's ability to host on-demand eLearning, scheduled classroom training, webinars, and blended learning meant a head start on getting everything into one place, integrated with the client's SSO and in-house mobile app. Content came from YouTube, PowerPoints, PDFs, in-house videos, and SCORM packages, giving the launch a strong content base from day one. The launch itself was positioned as a four-week sports event with daily and weekly prizes, teams, and leaderboards, reframing learning as something to enjoy, not endure.
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