Case Studies
/
A leading rural development non-profit
Case study · Rural Development & Sustainable Livelihoods (Non-Profit)

A leading rural development non-profit

A leading rural development non-profit uses Vowel to train farmers in their own language, deliver professional courses to its staff, and sell courses online, an inclusive, localised learning platform built around the people who use it.

Local Languages

The platform and course discovery localised so farmers navigate with ease

OTP Login

Mobile OTP access, no ID or password to remember

Courses for Sale

An integrated payment gateway to sell courses and track purchases
The brief

Meeting farmers where they are

Many farmers were not comfortable navigating an English, desktop-style interface, so the experience had to speak their language, literally. Rural learners also struggled to remember usernames and passwords, which risked shutting them out before learning even began. Beyond farmer training, the organisation wanted to offer employees professional courses from an external provider, playing seamlessly inside the LMS, and needed a secure way to sell some courses online and track purchases.

The approach

An inclusive platform, built around its people

Vowel shaped the platform around the organisation's mission, meeting farmers in their own language and comfort zone, delivering professional courses to staff, and opening a secure channel to offer courses for sale. The entire platform was translated into local languages, login was enabled through a simple mobile OTP, and a third-party course provider was integrated so professional courses play smoothly within the LMS with full tracking.

By translating the experience into local languages, simplifying access with mobile OTP, and shaping the interface around farmers, Vowel made high-quality learning genuinely reachable for people who are too often left behind by technology.
The platform at work

Meeting people where they already are

01
Localised, multi-language platform
The entire platform was translated into local languages, so farmers can navigate it easily in the language they know best.
02
Simple mobile OTP login
A one-time code sent to the phone is all it takes to sign in, removing a common barrier that keeps rural users out.
03
Seamless third-party course integration
Professional courses from an external provider play smoothly within the LMS, with every learner metric tracked exactly like native courses.
04
Sell courses online via payment gateway
A payment gateway lets the organisation offer courses for sale online, with detailed purchase reports for every transaction.
Next case study

One of India's top NBFCs (Non-Banking Financial Company)

Read case study →